The Denim Edit

The Denim Edit


Did you know.. Jeans first came about in 1873?

When the tailor Jacob Davis had a customer order for a sturdy pair of trousers that could withstand hard work he used some of the denim he bought from Levi Strauss & Co. Davis then made them stronger by placing copper rivets at the pockets and fly, and in turn wanted to patent them. He then became partners with Strauss, opened a business - and so the Jeans were born!

Since then, jeans have taken a turn from being worn for working clothing - to becoming a fashion statement and a must have in every girl and guy’s wardrobe’s. We see designers reinterpret the jeans often, styles change regularly, and current trends can impact the look of these denims.

Styles such as the MOM jeans, skinny jeans, bootcut jeans and straight leg jeans are all loved by the nation. We cannot get enough!

Here at IKRUSH, we have just dropped some new denim dreams that you are going to LOVE! Psst.. If you use code: DENIMDOLL15 today you can get 15% off all of these denim styles - Click Here!!


You need to check out some of our embellished jeans with pearls and beads that are to die for!

Clarisa - Naila - Jesse

Embellished jeans




Super skinny and super girly, these pretty pink jeans are perfect for a cute and flirty style.

Polly - Rosilee

Pink Jeans




To add a lil bit of sporty spice in your life, these striped skinnies are effortless and fun!

Lottie - Lottie - Lottie

Stripe Jeans




These faded style skinnies are like looking into the night sky - sparkles make everything better.

 Maisie - Maisie

Sparkle Jeans



So what are you waiting for? Get browsin' our new denim drops now! 




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