Blood red boils this season

Lily Collins[/caption] Zoe Saldana[/caption] It’s the colour of love and the colour of the devil, but this A/W season, red is the colour of the moment in new fashion. Seductive sassy dresses scream fabulous, sexy and confident, so what are you waiting for? Dame Helen Mirren[/caption] No longer associated with the likes of market worker Kat Sclater, red has become classy and saught-after in recent months. With women such as Olivia Wilde and Dame Helen Mirren wearing it, this season red oozes elegance, class and star quality. AND (not that we care of course but) studies show guys are sub-consciously attracted to red. Yes yes, women dress for themselves and not to impress guys and all that empowerment stuff, but sometimes if you have your eye on someone, it feels good to dress to impress and we recommend this trend to do it! Teamed with black tights and boots, or with a nice tan if you are brave enough, red will keep your dress sense current and show your confident side. IKRUSH have a collection of red pieces waiting for you to shop your heart out. Is lace your thing? Or do you love a body con? Or what about a structured shape? Shop the look now and imagine yourself strutting your stuff on a night out with the girls…

By Mandy Thomson

@IKRUSH_Mandy